PANDORA "CHRISTMAS GIFTING" (2017)
Christmas campaign that helps the user to choose the perfect present for 'her' by asking tree questions based on: person, type of jewelry, and product metal. After the user answers these questions, the ideal present is shown. The user can tap on it to buy it, tap on 'Find a Store' to display a Pandora shops map or tap on 'Find out more' to visit pandora.co.uk
● Company: Mozoo
● Agency: Zenith Media
● Client: Pandora
● Environment: web
● Campaign objective: Driving unaided brand awareness leading to purchase intent with the CTA driving the audience into the store together with engaging the existing customer being front of mind for a key gifting period.
● Campaign KPI: Engagement/viewability
● Format: Smartphone and tablet interstitial (shake interaction)
● Tools used: Adobe Photoshop CC (UI design), Adobe Illustrator CC (Decision tree), Adobe XD (Prototyping) and Celtra (ad unit)
⇒ My role: Concept, decision tree, prototyping, UI design and ad unit building (except coding, by Mozoo Tech team).
