Toyota
Video/Interaction - Mobile Advertising campaigns (smartphone & tablet interstitial)
AYGO X-CITE (2016)
A campaign for Toyota’s Aygo aimed at raising awareness of the car’s new colour range among core audience.
The campaign consisted of a high-impact transparent overlay with an energetic video, combining animation and film.
In addition, a 360° interactive car enables the user to view the car from all angles and change the colour.
● Company: Mozoo
● Agency: Zenith Media
● Client: Toyota
● Campaign objective: Engagement, brand awareness, video completion.
● Format: Smartphone and tablet interstitial (video and interactive 360º)
● Tools used: Adobe Photoshop CC (UI design), Adobe After Effects CC (Video edition) and Celtra (ad units)
★ Awards: Shortlisted for 'Campaign of the Year' (The Drum Awards 2017) & "Best Mobile Campaign" (The Wires By ExchangeWire 2017)
⇒ My role: Mobile ad concept & ad units building (in collaboration with Mozoo Studio)
⇒ My role: Mobile ad concept & ad units building (in collaboration with Mozoo Studio)
AYGO X-PRESS (2017)
A mobile campaign for the new Aygo X-Press launch. After the initial animation, the user is able to shake the phone to see the back view of the car. If the user shakes again, the ad returns to the front view.
● Company: Mozoo
● Agency: Zenith Media
● Client: Toyota
● Environment: web
● Campaign objective: Engagement and brand awareness.
● Format: Smartphone and tablet interstitial (shake interaction)
● Tools used: Adobe Photoshop CC (UI design) and Celtra (ad units)
⇒ My role: I managed this campaign, adapting the design of web banner ads provided by Toyota and developing the ad unit in a mobile friendly and interactive way.
New Look
Video+Gallery - Mobile advertising campaigns (smartphone & tablet interstitial)
NEW LOOK 'PARTY READY' (2016)
A mobile campaign for New Look creating awareness of their new range among core audiences.
We began with multi-functioning ad units opening with an eye-catching video. Then, an interactive catalogue enables the user to swipe through products that were displayed based on bestsellers and the user’s prior behaviour.
● Company: Mozoo
● Agency: Zenith Media
● Environment: web
● Campaign objective: Push products, reach, traffic to site.
● Format: Smartphone and tablet interstitial (vertical video + mix & match)
● Tools used: Adobe Photoshop CC (UI design), Adobe After Effects CC (Video edition) and Celtra (ad units)
★ Awards: Shortlisted for 'Campaign of the Year' and 'Brand Awareness Mobile Campaign' (The Drum Marketing/Moma Awards 2017)
⇒ My role: Concept, storyboarding & ad units building.
⇒ My role: Concept, storyboarding & ad units building.
NEW LOOK 'FESTIVAL' (2017)
Based on the 2016 campaign, New Look wanted to continue highlighting their products in an impactful and interactive way. These ad units start with a full-screen vertical video (auto-played) that becomes a half-screen video plus a product carousel. This concept tries to achieve New Look’s KPIs of VCR and ETR. This is done by mixing the video with the interactive gallery and providing good UX and engagement.
● Company: Mozoo
● Agency: Zenith Media
● Environment: web
● Campaign objective: Push products, reach, traffic to site.
● Format: Smartphone and tablet interstitial (vertical video + mix & match)
● Tools used: Adobe Photoshop CC (UI design), Adobe After Effects CC (Video edition) and Celtra (ad units)
⇒ My role: Concept, storyboarding & ad units building.
Grizzy and the Lemmings (Boomerang)
Minigame+Video mobile advertising campaign (smartphone & tablet interstitial)
● Creative Agency: Mozoo
● Media Agency: Mediacom
● Client: Boomerang
● Environment: web
● Campaign objective: Engagement & video completion.
● Format: Smartphone and tablet interstitial (animation, video and minigame)
● Tools used: Sketches Pro (Storyboard) Adobe Photoshop CC (UI design), Adobe After Effects CC (Video edition) and Celtra (ad units)
⇒ My role: Concept, storyboarding, UI design and ad unit building (minigame included, without coding).
Overview:
Our main objective was to establish Boomerang as the channel for family co-viewing. The channel wanted to use their new show Grizzy & The Lemmings to re-engage viewers.
Boomerang challenged Mozoo to come up with an ad unit that made user giggle, while triggering the curiosity of their target audience, children aged 4 to 7.
Creative Solution:
I proposed the idea of an ad unit that included both a video and a gaming component. Both of these elements were used to highlight the cheeky humour and distinct characters in the show. This approach was well suited to Boomerang’s KPI of engagement, as the video and game kept users on the unit.
① Grizzy and The Lemmings animate onto a transparent interstitial introducing the game. The Boomerang logo is on the top left corner, highlighting the link between the show and network.
② A 30-second video clip autoplays at the top of the screen, with Grizzy appearing on the bottom left-hand side. There are also instructions telling the users to ‘Pop The Lemmings’.
③ The Lemmings then run across the screen. When the user taps on them, they will pop. There is a score count on the middle right of the screen. Grizzy is holding the ‘Discover More’ CTA throughout the entire unit, so users can click to be redirected to the landing page.
④ The end frame shows how many Lemmings were popped alongside a restart button so the user can experience the game again.
BIC Razors
Video+360view mobile advertising campaign (smartphone paralayer)
Ocean Invaders (Sea Life)
Minigame - Mobile Advertising campaign (smartphone interstitial)
A mobile campaign for Merlin Entertainment's Sea-Life to raise brand awareness among their core audience.
We created a minigame where the user is encouraged to enter the world of 'Ocean Invaders' by helping a jellyfish eat fish and avoid predators.
If the user moves the smartphone, gyroscope features (in jellyfish) are incorporated to emulate floating behaviour.
● Creative Agency: Mozoo
● Media Agency: Mediacom
● Client: Sea-Life (Merlin Entertainments)
● Environment: web
● Campaign objective: Engagement and brand awareness.
● Format: Smartphone interstitial (Animation+Gyroscope and Minigame)
● Tools used: Adobe Photoshop CC (UI design), Adobe After Effects CC (Video edition) and Celtra (ad units)
⇒ My role: Concept, storyboarding & ad unit building (minigame from template.)
